15 Essential Video Marketing Strategies Every Marketer Must Know
What is Video Marketing?
Is Video Marketing Important?If your business or blog isn’t using video marketing, then you are missing out on one of the most engaging forms of marketing. Video marketing has the ability to grab attention. To help you establish authority in ways that no other form of marketing can. So it’s absolutely vital that you start leveraging this type of marketing in your strategy as soon as possible. In fact, video marketing is so powerful that it could very well be all that you need.
If you are already using video marketing, then just as important is ensuring that you are doing so in the most effective way. Video marketing when done well is incredibly powerful. However, if your videos don’t have the professional touch that your viewers expect. Then they could actually harm your business. It is essential that you are not just incorporating video but that you are also doing so in the best way.
Why get the e-book?
By downloading this e-book, you have taken the first step towards doing just that. Throughout the course you will be shown how to create and share fantastic, high-quality videos. These videos will accelerate sales and catapult your business brand awareness.
But what is video marketing and what makes it so successful?
Video marketing is marketing via the medium of video on the web. In many cases, this means creating videos and uploading them to YouTube. Once you have created a great video that promotes your message and sells your product or service. Then the next step is to make sure it is seen by as many people as possible. Uploading to YouTube is one way to do this. YouTube has many advantages for marketers that make it a great asset. At the same time though, you might also want to use other platforms such as Vine and Vimeo. You might also want to consider embedding your video on your own site.
Advantages of Video Marketing
There are several things that make video marketing particularly effective, more than other alternate options. The most obvious advantage of video marketing is that it’s so highly engaging. The human brain has evolved in order to pay attention to moving images and sounds. Have you ever been talking to someone when there’s a television in the room only to notice that they’re actually looking straight past you. The sound could be off and it could even be playing adverts but still some people will be almost unable to turn away. This isn’t anything personal, it’s just a perfect example of how moving images hold our attention.
Another great example is a classroom.
Do you remember when the teacher would say they were going to put on a video for a particular lesson? Even the noisiest of classes would fall silent and become very well behaved. Video has an almost hypnotic quality and this is an excellent tool for any internet marketer.
Another advantage of video is that it’s passive.
What this means is that your visitors don’t need to ‘actively’ read anything or really put any effort in at all. As soon as someone lands on your page, or finds the video on YouTube, they’ll start absorbing that information. Video is very hard to look away from so once you’ve caught their attention, chances are they’ll watch to the end of the video.
In fact, because video is multi-sensory, your visitors don’t even need to be looking at the page in order for it to be effective. But more importantly: video is a fantastic opportunity for you to establish authority and create a relationship. The key thing to realize about videos is that not every business or blogger has them. That means they can be used to set you apart from the crowd.
Compared with written content or banner ads, creating videos requires a much bigger investment in time. To create your own personalised video requires a larger budget and more skill. Having a video on your website will make your business look considerably more professional. This is also why it’s so important that you maintain high production values in your video marketing though. You may think that this sounds too expensive and too time consuming. However if you do not have a large budget, or video making skills there are easy options. I will come to the best one later on.
If your video consists of just you sitting in your living room delivering your message, then you will turn people away from you. On the other hand though, if you have a video that has crisp HD imagery, amazing editing and professional narration then this will show the viewer that your business is professional and worth taking seriously.
Don’t worry – this e-book will teach you how to create these types of video even without spending a fortune or spending years to become a professional video editor.
Finally, video lets you put your message across in a highly persuasive and engaging manner.
Once you have caught the attention of your viewers and dazzled them with your incredibly professional production. You will have the chance to put your message across in a more persuasive manner than is possible through any other medium. This is because it will let you speak directly to your audience and to demonstrate your passion for the products or services you provide. With the right video you can lend personality to your organization and build up a relationship of trust and authority. Music can help you to sell emotional points. While the chance to actually speak and gesticulate on what it is you do will give more power to everything you say.
In case you’re still not sold on the sheer power of video marketing,
Take a moment to consider some of these statistics.
One minute of video is worth 1.8 million words based on research conducted by Forrester Research.
100 million internet users watch online video Every Single Day.
90% of online shoppers say that video helped them with their buying decisions
YouTube is the second largest search engine in the world after Google!
So, with all that in mind, are you ready to start creating compelling and engaging videos to market your business? Grab the free guide and also check out the simple and cost effective video marketing solution below.
Build Spectacular Videos That Stand Out, Attract Attention, And Convert Prospects Into Buyers!
If you don’t have the technical skills and programs necessary, you can’t create one. That’s why most of the marketers end up paying designers and copywriters. All that takes a big cut out of your margins. However there is an easy solution. A software platform that is so easy to use anyone can do it, and it does not cost a fortune.
Video marketing just got easy. Now anyone can use the tools and features of this amazing platform to make professional marketing videos. If you do not like being behind the camera now you do not need to.
-Presentations & Explainer Videos
–Powerful Logo Openers & Intros
-Next Generation Transitions
-Multiple Eye-Catching Text Effects
–Compelling Call-to-Action Outros
-Stop Motion Effects